5 Reasons You Should Hire a UX Copywriter for Your Holistic Health and Beauty Business

8 minute read

Whether you have a health practice or sell makeup, hiring a UX Copywriter is essential to growing your business.

Sure, you may have a place where clients can come in to buy your products and services…

But with the increasing popularity of social media and digital marketing people are constantly on their phones.

And that’s great news for you because these same people are looking for health solutions and the best beauty products.

Therefore, it’s imperative that your business standout online.

Now, I’m sure you’re an expert in your field and know how to take care of your clients but conveying your message may be deemed difficult considering you’re not a writer.

And you don’t have to be.

Have you ever heard that saying, “Work smarter, not harder?”

Well companies like Whole Foods, Sprouts, Cover FX, Stila, and more have mastered this!

Imagine running a business… trying to help your clients… having to write your own web copy, sales, pages, promos, etc.

Um, can you say draining and overwhelming?!

I want to take a 7-day nap just thinking about it!

But no need to worry because you can boost your energy and sales with a UX Copywriter.

There are 5 reasons you need a copywriter to help you grow your business…

Reason # 1 – Writing That Converts

So, you spent time writing on social media and sending out your weekly newsletter, but no clients came from it…

Well don’t beat yourself up over it because you’re not a failure…and I’m sure you have great products…but you may not be reaching your clients with your messaging. And that’s okay. As a business owner you may take it personally that you’re not attracting clients.

You may think that you’re supposed to be strong in all areas, including writing. Maybe you’re a perfectionist and must feel accomplished in all aspects of your career. Having this mindset will cause you to quit and put a damper in your mood.

Don’t give up!

Get excited!

Why would you get excited if you’re not getting any clients?

This is your opportunity to get out of your own way and delegate your tasks to someone who can easily convert potential clients into buyers for you. You may run the business, but that doesn’t mean you should do everything.

This is where a copywriter is helpful because they can instantly capture your ideal client — solve their problems with words — have a knack for getting people interested in what you have to offer. They will convey your message clearly and turn skeptics into loyal customers.

Reason # 2 – Multiple Content Formats

When marketing your business writing a blog and posting web content isn’t sufficient to consistently grow your business. Your potential clients want to see a variety of content formats. Infographics, videos, images, and slides are a great way to engage people.

Differentiation is key when creating content because people consume information in their own unique way…so, you are increasing the engagement by being inclusive in this context.

But it needs to be compelling to keep eyes and ears on you. A copywriter can create video scripts, images that speak to the hearts of your ideal client, and infographics that they know people want to see.

If you prefer to not be on camera, you can even hire the copywriter to speak about your business and what it’s about in videos.

Reason # 3 – Annihilate Grammar Mistakes

Grammar mistakes are common, and they’re not limited to punctuation or misspelled words. Many people have sentence fragments which can make it hard for the reader to decipher. There are also dangling modifiers, and this isn’t always talked about, but it can make or break your messaging to clients.

Dangling modifiers are words or phrases used to describe other words or phrases but are placed incorrectly in a sentence. For example…

People need to know specific details and understand what they are purchasing to make a conscious buying decision. You can apply this principle to your sales pages, product pages, web copy, and more.

A copywriter is either certified or has a degree where they are trained to avoid grammar mistakes. They also have access to a copyeditor that can check for those. Writing without grammar mistakes will boost your credibility and authority.

It is also great SEO and will allow people to easily find your business online.

Reason # 4 – Target Market Research

Whether you’re starting a new business or are a seasoned veteran in the holistic health and beauty field it’s not always easy to know who you’re target market is. I’ve seen many business owners create products and services without knowing the person they’re selling to…and this is one of the main reasons people don’t get clients.

The good news is that once you know who you’re selling to you can grow your business, but target market research is a key component. The bulk of a copywriter’s job is to do this type of research. They will have a meeting with you to learn about your unique selling position (USP) and offer.

Then they will ask detailed questions to find out who you’re trying to appeal to. Once they know that they can dig deeper into your ideal client, and study them – give them the solutions they are looking for.

Reason # 5 – Give Them Value

As a business you want to gear your content to the needs of your potential clients. So, you want to write with a purpose. Let’s say you are selling coconut water.

You want to discuss information that is relevant to that product vs. writing about the beach and going on vacation…

Because that will confuse your readers and turn them away.

Create content around whatever you are selling to keep them “addicted” and coming back for more. You want to prime them to eventually buy from you.

A copywriter understands what it takes to make your offer exciting and something that your potential client needs to have. They know how to set the tone and encourage people to take action that you want them to take but may not know how to verbalize in your messaging.

Eliminate the worry and overwhelm by letting someone who is a professional at persuasive writing help you. All you need to do is hone your holistic health and beauty skills to best support your client. Leave the writing to a copywriter.

So, you can do more of what you love while reaching more people with compelling copy that converts.