Can DIY Harm Your Business?
7 minute read
Whether you are in the holistic health or beauty field DIY can harm your business. Doing it yourself isn’t the greatest strategy to be successful and can cause immense burnout. Now, many people see “DIY” and think of arts and crafts, clothing, recipes, etc…. but it can also be applied to business.
There are a variety of components that are necessary for your company when it comes to gaining loyal clients.
The Necessities
Every successful company has the necessities it needs to market itself and attract ideal clients.
#1 Email Marketing
This is an excellent way to engage with your audience. With email, you want to personalize the messages so that your potential client can feel seen and heard. Empathy is key to knowing and understanding their needs and wants.
You can send out a weekly or monthly newsletter of information. Sending them out on a consistent schedule allows the client to get used to you and what you have to offer.
Interest can easily turn a subscriber into a buyer…
Because they are curious about what you’re selling.
And the good news about email marketing is you can promote your services at very little cost while getting a bigger return on that investment.
Statistically speaking, email generates $42 for every $1 spent. That also means $42,000 for every $1000 spent. Can you say, “Incredible!!!”
About 99% of people are checking their email daily…
And professional marketers have found a 760% increase in revenue from building email lists and utilizing email campaigns.
#2 Blogs
For a blog to help you build your client base, it needs to be focused on the same niche you work for. This means, that to use this strategy, you need to pick a niche that correlates with your business.
Popular niches include:
· Health and Fitness: Diet, weight training, exercise.
· Beauty: Makeup, skincare, self-love.
· Construction: Architecture, buildings, homes.
· Finances: Budgeting, investing, saving.
· Fashion: Clothing, styling, fabrics.
· Car Repairs: Tires, battery, brakes.
There are plenty more where that came from. These are excellent options, because people are looking for blogs that are knowledgeable in these niches, and… because each of these niches has the potential to attract a large readership.
When you have a reader-focused blog that aligns with the same focus of your niche, it gives you another way to attract clients.
#3 Website
Stand out and gain traction with a website. It allows people to become familiar with your brand and how it benefits them. Your personality and identity are what gives you a je ne sais quoi. This can differentiate your business from others. For example, there are a bunch of supplement sites, but maybe you’re a vegan hippie.
What makes yours different? You can showcase your vegan, hippie lifestyle with vegan supplements on your site. This makes you relatable to people who are just like you or want to transition to that lifestyle. Now you’re building a cult, but not a brainwashed one.
Although when people come to your site they shouldn’t have to think much. A great website is intuitive and easy to navigate. Have you ever seen a website where what you’re looking for is hidden? That can be a frustrating experience for your clients…
So, thinking of the best way to get them to their destination will ensure website success. It’s also the perfect place to show how successful you are by displaying professionalism. People will be more engaged and invested in how you can help them.
Making Life Easier
Businesses are successful because they work with other people and businesses that fail have chosen to do everything by themselves. When you do everything by yourself you will feel drained and never have the freedom to do other things you love. This can also slow you down and cause you to lose clients…
Because you’re not able to keep up with the demands.
Thankfully, you can delegate tasks to other people who are familiar with what it takes to add momentum to your business. This is how you make your life easier.
Now, when you first start out, or even if you have been doing this for years, it can be difficult to send off tasks to others. It can make you feel like you’re not good at your job, it can bring up feelings of distrust because you’re not sure if other people are going to meet certain expectations, or maybe you don’t know where to begin with hiring people to help you.
Whatever it is, I understand.
If these thoughts have come up for you then recognize that you can be competent and great at what you do, but with a heavy load, there’s much room for sabotage. Sometimes being good at your job involves handing over the reins to someone else. As they say, “Teamwork makes the dream work”.
If you’re feeling distrustful of others or don’t know if they’ll meet expectations, then you can go through a screening process. Interview people and get reviews or testimonials of their work. Write down your expectations to make sure they’re in alignment with yours.
This will put your mind at ease.