Is Packaging a Must-Have For Your Beauty Brand?
3 minute read
A resounding, “Yes!”
Packaging creates a long-lasting impression for your brand and a memorable customer experience. Having your unique twist can set you apart from other companies and make your brand stand out.
Brand identity
Whether you’re a small business or have a franchise brand identity is imperative…
And there are key components that communicate what your brand stands for.
What are they?
Color—Every business has a color scheme that is recognizable to potential customers seeking out its products or services.
Design – having an eye-catching design shows your professionalism and builds authority. It also engages your ideal customer.
Logo – this fosters brand loyalty and showcases what your company represents.
All of these should be included on the packaging to boost familiarity and establish credibility.
Product safety and user-friendly packaging
You can market your products with ease when you put the safety of the consumer at the forefront. Whether you are selling makeup, lipstick, skincare, or shampoo your packaging needs to keep your products safe and uncompromised.
For example, if you are using certified therapeutic grade essential oils in your products and sell them in a plastic cup, they will burn through the plastic, and it will seep into the bloodstream of the consumer. This can be dangerous, as plastic is a petrochemical and known carcinogen.
Products that contain essential oils are best housed in a dark glass container. Doing your research on what ingredients you are using and how they interact with your packaging will be crucial to your business success and the health of the consumer.
Making your products accessible for everyone and keeping people who have disabilities in mind should always be at the forefront. There are a variety of ways that people package their products, but they are not always user-friendly. Using a pump dispenser for beauty products is easy to use.
A large beauty blender for makeup application has been deemed a crowd fave and great for people who struggle with motor skills. Having an empathetic touch to your packaging shows your customers that you care about them.
Informative packaging
Packaging is a key communication tool that attracts the customer, but it also needs to provide valuable information. Sure, the design looks great, but without a product label, the trust goes out the window.
Strengthen your relationship with your customers by providing them with vital information they will need on your product. All products require an ingredient label, directions, and benefits. People need to be aware of what they are going to buy so they can make an informed purchase.
Products that contain these are more likely to be shared with others via social media and by word of mouth because they are deemed legit.