5 Necessities That Make Your Business Legit
7 minute read
To skyrocket your business and achieve success you must be too legit to quit. Many people quit their business because they don’t get any sales, or they lose clients. They may take their losses personal and consider themselves a failure…
But they’re not a failure and neither are you. The only way you can fail is by quitting and not addressing what is keeping your business from thriving. If you want your business to be legit so you can build trust, be seen as an authority, and gain loyal clients you need to include these 5 necessities.
Services Page
What do you offer? This is the question that people ask when they are doing an internet search for a service they’re looking for. A service page is a list of the services you offer. If your website doesn’t have this, it can turn clients away.
With the increasing popularity of digital marketing and online shopping, everyone shops on their phone. While having an in-person space for your holistic health and beauty business is wonderful, it’s also not enough to gain more clients.
And having a website with no services page can raise concern for people. They may think, “Is this business closed?” “Do they not have money to keep up with the website demands?” Then they’ll find another website who can solve their problems with their services.
Um, in the voice of Reverend Loni Love from the show, Martin, “Satan I rebuke you.”
The way you’re going to rebuke that is by creating this page so those clients can sprint towards you. Here is an example of what that looks like:
You can use eye-catching icons to promote your services or written words. No matter what you use it’s important to explain what you do in detail.
Website
Stand out and gain traction with a website. It allows people to become familiar with your brand and how it benefits them. Your personality and identity are what gives you a je ne sais quoi. This can differentiate your business from others. For example, there are a bunch of supplement sites, but maybe you’re a vegan hippie.
What makes yours different? You can showcase your vegan, hippie lifestyle with vegan supplements on your site. This makes you relatable to people who are just like you or want to transition to that lifestyle. Now you’re building a cult, but not a brainwashed one.
Although when people come to your site they shouldn’t have to think much. A great website is intuitive and easy to navigate. Have you ever seen a website where what you’re looking for is hidden? That can be a frustrating experience for your clients…
So, thinking of the best way to get them to their destination will ensure website success. It’s also the perfect place to show how successful you are by displaying professionalism. People will be more engaged and invested in how you can help them.
Reviews
Keep the clients rolling in with reviews that sing your praises. Before buying any product on Amazon most people read the reviews. If the reviews are favorable, then people purchase without question. On the flipside, if the reviews aren’t favorable then people will scope out a brand where people have had better experiences.
So, provide your client with a first-class experience and give them the solution they were looking for. After working with them you can send them an email to get their feedback. Once you have that you can add it to your website.
Photo by Brett Jordan
Email Marketing
Whether you’re a small business or a large business you can start building credibility through the usage of email marketing. Many companies all over the world that have established credibility, obtained it through sending out emails on a weekly or daily basis.
This is an opportunity for your potential clients and customers to become educated on the services you provide and how you can help them. Typically, when people sign up for your email list, they are interested in what your business has to offer.
And every business solves a problem.
For example, if your car needs an oil change you will take it to a Modern Tire, Jiffy Lube, or some auto maintenance place.
What is the problem? The car needs an oil change.
How can they solve the problem? Change the motor oil.
When you send out an email, you want to broadcast your knowledge on a problem that your subscribers are looking to have solved.
This builds trust and credibility.
When you are sending your emails you want to personalize them and not make them sound robotic. A conversational email format will engage potential customers and clients.
Now, you may be thinking, “I’m sending this email out to multiple people. Why on earth would I personalize it?”
Well, people like to feel special, seen, heard, and understood. When you create a mass email that caters to everyone, they are more likely to disregard your email.
Because the psychology behind it can potentially trigger an individual to think that they don’t matter…
And that you might be a robot.
Have you ever seen someone in the grocery store that you haven’t seen in a while?
If you love to chat, you may say, “Hey, I haven’t seen you in a while. How’s life?”
You instantly have their attention because you’re talking directly to them.
Now, imagine if you greeted that same person with, “Hey everyone, I haven’t seen all of you in a while?”
They’re going to look at you as if you have three heads.
And they may ask you if you’re okay.
The same principle needs to be applied to email so people don’t unsubscribe.
Make them feel like they are having a one-on-one conversation with you…
So, they know they are talking to a person and someone who empathizes with them.
This way you can begin to gain loyal customers and clients.
Photo by Arnel Hasanovic
Blog
A blog can serve a lot of purposes.
It can give you an outlet for writing about something you have a passion for.
It can be a way to practice your digital marketing skills — or hire a UX copywriter. to do this for you because there is a learning curve involved, and a copywriter has mastered that for you.
A blog can help people.
It can be a business, bringing in money through advertising and affiliate marketing.
But, did you know a blog can also help you build your client base?
For a blog to help you build your client base, it needs to be focused on the same niche you work for. Which means, to use this strategy, you need to pick a niche that correlates with your business.
Popular niches include:
Health and Fitness: Diet, weight training, exercise.
Beauty: Makeup, skincare, self-love.
Construction: Architecture, buildings, homes.
Finances: Budgeting, investing, saving.
Fashion: Clothing, styling, fabrics.
Car Repairs: Tires, battery, brakes.
There are plenty more where that came from. These are excellent options, because people are looking for blogs that are knowledgeable in these niches, and… because each of these niches has the potential to attract a large readership.
When you have a reader-focused blog that aligns with the same focus of your niche, it gives you another way to attract clients.
Add these components to make your business legit and consistently engage your audience. They will become familiar with you. Word will spread on how people are enjoying your products and services. Now, if you don’t know how to create a website, write blogs, or detail what you offer, you can reach out to a UX copywriter.
Easily convert potential clients into loyal ones and boost your sales in the process with a UX copywriter.